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1) Listing Discussion, Initial Home Evaluation and Consultation

To sell your home, the first step is to evaluate its current condition and your selling timeline. We'll create a tailored action plan to sell your home for the highest possible price within your desired timeframe. My Jolley Homes Concierge package helps identify the most impactful actions for this stage.

Choosing the best listing price involves considering factors like location, condition, age, supply and demand, and current market trends. I will conduct a Comparative Market Analysis (CMA) of similar recently sold homes in your area to guide the pricing.

After evaluating all options and discussing the action plan, we will determine the optimal listing price to ensure a successful sale. As your Real Estate Professional, I will guide you confidently through this process.

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2) Get Market Ready

You never get a second chance to make a first impression, especially when it comes to putting your home on the market. The more effort you put into preparing your home, the easier it will be to get the offers you want. There are three key considerations in getting your home market-ready: maintenance and repairs, renovations and upgrades, and staging. This includes everything from reducing clutter and fixing maintenance concerns to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. This process has proven to significantly increase the sale price of a home, and will assist with arranging this.

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3) Market & List Your Home

When you’re ready to market your home, we explore every avenue to reach the widest audience possible. We will get your home professionally photographed, listed on the local MLS and syndicated to brokerages and real estate agents in the KC area, nationally and internationally. We can also employ other advertising methods to better reach your target market. Creating a personalized plan to market your home will help attract the interest of the right homebuyer, and I work with you every step of the way to develop and execute that plan.

4) Home Showings

The next step in selling your home is scheduling home showings. Typically, the homeowner is not present for home showings, but these appointments can be scheduled during specific times to avoid inconvenience. The goal is to create a clean, inviting atmosphere so prospective buyers can imagine themselves living in the home.

A showing takes place either at an open house, which is a scheduled session when anyone can come by without an appointment, or during an appointment scheduled with you or your listing agent.

Your KW agent is a great source of advice on specifics for your home preparations so that your house is positioned competitively in the market. Preparations will likely include two phases. During phase one, before photos are taken and before the first showing, you should:

  • Clean deeply.
  • Paint some or all of your house.
  • Do minor repairs such as caulking tubs and windows.
  • Make major repairs – if needed and in your budget, such as replacing your counters or appliances.
  • Stage your furniture to showcase your home’s best features.
  • Remove personal items such as family photos.
  • Declutter every surface and storage space.
  • Reorganize your closets and pack excess items.
  • Eliminate odors by cleaning the fireplace or pulling out musty rugs.
  • Add a color scheme with rugs or pillows if needed to warm up your home.
  • Upgrade your lighting or light bulbs to make your rooms brighter.
  • Spruce up the landscaping.
  • Power-wash your decks and sidewalks if needed.

We’ll coordinate together to ensure maximum exposure and a faster sale.

5) REVIEW OFFERS

Congratulations! An offer, or multiple offers, will be made by a home buyer(s), which you may accept, counter, or reject. If a counteroffer is made, we will enter a period of negotiation until all parties reach an agreement, or you choose to reject the offer. This is where my expertise, experience, and guidance will be crucial in helping you properly evaluate and understand all components of the offer, and best negotiate on your behalf to reach the optimal sales price and terms. Negotiations can involve many factors, including settling on a final sale price, concessions, and financing. Once all parties reach an agreement, and documents are signed, you will officially be under contract.

An offer to buy your home is a purchase agreement signed by the potential buyer that includes:

  • The amount of the offer
  • An explanation of how the buyers will pay, such as cash or a pre-approval for financing
  • The terms – such as a request for closing cost help or contingencies such as the sale of the buyers’ house, a final mortgage approval, a satisfactory home inspection and an appraisal
  • A target date for closing
  • An earnest money deposit
  • A time limit for the offer

When you receive an offer to buy your home, you and your Keller Williams agent should review it and consider whether you want to accept it. Whether you have one offer or several, you and your agent will look at:

  • The amount offered
  • Whether the buyer has included or waived contingencies
  • Where the funds are coming from, such as all-cash, a reputable local lender, a well-known online lender, or an unknown out-of-town lender
  • The proposed closing date and date of possession of the house to see if it aligns with your needs
  • Any special requests for items to convey or for special inspections

If you receive multiple offers, your KW agent can advise you on one of these options:

  • Accept the best offer. If one offer stands out above the rest, you can accept that one right away. But be careful not to be swayed by a high offer if the financing seems uncertain or if the buyer hasn’t explained a plan for a possible low appraisal.
  • Counter all the offers to get a better price and terms. You can ask all potential buyers to give you their best offer by a certain deadline.
  • · Counter one offer that’s close to what you want. If you like one offer but think the buyers could do a little better, you can send them a counteroffer to see if they’ll accept it.

6) PREPARE FOR INSPECTION

Most buyers request a home inspection as a condition of their offer. While a home inspector will dig more deeply into your home than a buyer, the preparation you made before your first showing should help you get ready for the inspection. Your Keller Williams agent can give you personalized advice, too.

A home inspection is a thorough review of your home’s structure and systems by a professional home inspector. Buyers can use the inspection report to decide to rescind their offer if a major issue is uncovered or to request repairs if the contract is contingent on a satisfactory report. In some cases, a home inspection is solely for the buyers’ information and can’t be used to negotiate.

The inspector will check:

 

  • Structural conditions such as the foundation, beams and floors
  • Roof condition
  • Mechanical systems such as heat and air conditioning
  • Appliances – to make sure they’re working, although some inspectors skip appliances that are not built-in
  • Plumbing – for leaks, rust and water pressure
  • Electrical systems such as grounded outlets and code violations
  • Safety issues such as stairs, handrails, mold or chimney maintenance

The inspector won’t check some items that are unusual or inaccessible, such as:

  • Septic systems
  • Wells
  • Underground pipes and sprinkler systems
  • Swimming pools and spas
  • Playground equipment

Before the home inspector arrives, you should:

  • Clean your house.
  • Remove or crate your pets.
  • Make sure all your light bulbs work.
  • Empty your washing machine, dryer, oven, and dishwasher – in case they are inspected.
  • Make sure everything is accessible, including your attic, a crawlspace, your garage and any sheds.
  • Leave a note if anything doesn’t work and explain that you’re getting it fixed.
  • Provide documents about maintenance and repairs.
  • Leave your cell phone number for the inspector.
  • Leave the house.

Once the inspection report has been generated, we discuss how to handle any possible issues the buyers mention. You can negotiate with the buyers, decide to fix an item, provide money for the buyers to fix it themselves or provide documentation that the problem has already been addressed. This is where my expertise is very valuable in negotiating on your behalf, and still keeping the sale moving forward in your best interest.

7) PREPARE FOR APPRAISAL

As you near the end of your home sale journey, you will need to pass one more test: an appraisal. I will help you gather materials and prepare for the appraiser’s visit.

An appraisal is an objective valuation of your property that serves as a safeguard for the buyer and the buyer’s lender. While the buyer pays for an appraisal, the appraiser actually works for the lender. While an appraiser may look at some of the same things as a home inspector, the result is an appraised value of your property rather than a condition report.

Appraisers use as many measurable pieces of data available to provide an accurate value of your property, including:

  • Comparable properties in your area that are of similar size, age and condition
  • The condition of your home’s systems and structure
  • The square feet of your property
  • The number of bedrooms and bathrooms
  • Your location
  • The quality of your flooring, plumbing and electrical systems

Appraisers include research about other properties and neighborhood values, as well as an in-person visit for their evaluation of your home.

Preparing for an appraisal is similar to prepping for an inspection. You should:

  • Provide a list of all major improvements to the home and the age and condition of your roof, heating and air conditioning system, and appliances.
  • Provide any permits required for home improvements.
  • Clean your house.
  • Provide full access to all rooms and spaces, including the garage, sheds, attic and crawlspace
  • Remove or crate your pets.
  • Leave the house, or at least stay out of the appraiser’s way.

An appraisal could require a renegotiation if the property value comes in lower than the sales price. The appraised value dictates the maximum amount the lender will allow the buyers to borrow, minus their down payment. Depending on how the contract was written, if the appraisal is low, you can:

  • Ask the buyer to come up with extra cash to make up the difference between the loan amount and the purchase price.
  • Reduce your price to the appraised value.
  • Split the difference with the buyer.
  • Cancel the contract.

I thoroughly advise you on your options in the context of the contract and market conditions

8) CLOSING!

Closing on real estate usually takes place 4-6 weeks after you sign a contract. On closing day, you’ll receive payment from the buyer and sign the paperwork required to complete the sale and transfer ownership. This paperwork process typically takes an hour or two. Once all parties sign the paperwork, your title company will wire the net proceeds of the sale to your bank account, and it’ll be time to celebrate officially selling your home!

As your closing nears, you should:

  • Stay in close touch with your Keller Williams agent, lender and title company.
  • Avoid lowering your credit score with a new credit application or late payments.
  • Confirm that your contract contingencies are resolved, including the home inspection, an appraisal and your financing.
  • Finalize your homeowner’s insurance policy.
  • Gather your down payment and closing cost funds in an accessible account.
  • Review your Closing Disclosure form, which you’ll receive three days before your settlement, and ask questions if you don’t understand something.
  • Arrange a wire transfer or get a cashier’s check for the funds you need for the settlement.
  • Schedule a walk-through of your new home within 24 hours before your closing to check its condition.

In a word: Paperwork! Allot a few hours for your closing. Bring to the closing:

  • A government-issued photo ID
  • Proof of homeowner’s insurance
  • Your copy of the contract
  • All paperwork associated with your loan and the home purchase
  • Your cashier’s check or wire transfer confirmation
  • Your checkbook for miscellaneous funds that weren’t included on your closing estimate

You’ll be signing numerous documents, including a repeat of the documents you signed when you applied for your loan. The most important documents you’ll sign are:

  • Promissory Note to repay the mortgage
  • Deed of Trust, which gives the lender the right to foreclose if you don’t repay the loan
  • What’s covered and what’s not
  • Initial Escrow Disclosure, which outlines the funds on deposit for your property taxes and homeowner’s insurance bills
  • Right to Cancel form, which states that you have three business days to cancel the transaction

After your closing:

  • Keep all your signed documents in a safe place.
  • Avoid lowering your credit score with a new credit application or late payments.
  • Change your address.
  • Change the locks and security codes on your home
  • Review your due dates and new budget.

Congratulations! You’ve got the keys to your new home! I am always here as your Realtor for Life and here for any recommendations and services.

Work With Suzy

Your questions are met with personalized expertise, and Suzy Jolley Homes' approach to connection opens doors to a seamless real estate experience. Start your journey by initiating a conversation today.