Obtaining the highest possible sale price for your home requires proper preparation, expert analysis and strategic marketing. I can help navigate you through the entire home selling process to make sure your experience is successful and exceptional.
To sell your home, the first step is to evaluate its current condition and your selling timeline. We'll create a tailored action plan to sell your home for the highest possible price within your desired timeframe. My Jolley Homes Concierge package helps identify the most impactful actions for this stage.
Choosing the best listing price involves considering factors like location, condition, age, supply and demand, and current market trends. I will conduct a Comparative Market Analysis (CMA) of similar recently sold homes in your area to guide the pricing.
After evaluating all options and discussing the action plan, we will determine the optimal listing price to ensure a successful sale. As your Real Estate Professional, I will guide you confidently through this process.
You never get a second chance to make a first impression, especially when it comes to putting your home on the market. The more effort you put into preparing your home, the easier it will be to get the offers you want. There are three key considerations in getting your home market-ready: maintenance and repairs, renovations and upgrades, and staging. This includes everything from reducing clutter and fixing maintenance concerns to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. This process has proven to significantly increase the sale price of a home, and will assist with arranging this.
When you’re ready to market your home, we explore every avenue to reach the widest audience possible. We will get your home professionally photographed, listed on the local MLS and syndicated to brokerages and real estate agents in the KC area, nationally and internationally. We can also employ other advertising methods to better reach your target market. Creating a personalized plan to market your home will help attract the interest of the right homebuyer, and I work with you every step of the way to develop and execute that plan.
The next step in selling your home is scheduling home showings. Typically, the homeowner is not present for home showings, but these appointments can be scheduled during specific times to avoid inconvenience. The goal is to create a clean, inviting atmosphere so prospective buyers can imagine themselves living in the home.
A showing takes place either at an open house, which is a scheduled session when anyone can come by without an appointment, or during an appointment scheduled with you or your listing agent.
Your KW agent is a great source of advice on specifics for your home preparations so that your house is positioned competitively in the market. Preparations will likely include two phases. During phase one, before photos are taken and before the first showing, you should:
We’ll coordinate together to ensure maximum exposure and a faster sale.
Congratulations! An offer, or multiple offers, will be made by a home buyer(s), which you may accept, counter, or reject. If a counteroffer is made, we will enter a period of negotiation until all parties reach an agreement, or you choose to reject the offer. This is where my expertise, experience, and guidance will be crucial in helping you properly evaluate and understand all components of the offer, and best negotiate on your behalf to reach the optimal sales price and terms. Negotiations can involve many factors, including settling on a final sale price, concessions, and financing. Once all parties reach an agreement, and documents are signed, you will officially be under contract.
An offer to buy your home is a purchase agreement signed by the potential buyer that includes:
When you receive an offer to buy your home, you and your Keller Williams agent should review it and consider whether you want to accept it. Whether you have one offer or several, you and your agent will look at:
If you receive multiple offers, your KW agent can advise you on one of these options:
Most buyers request a home inspection as a condition of their offer. While a home inspector will dig more deeply into your home than a buyer, the preparation you made before your first showing should help you get ready for the inspection. Your Keller Williams agent can give you personalized advice, too.
A home inspection is a thorough review of your home’s structure and systems by a professional home inspector. Buyers can use the inspection report to decide to rescind their offer if a major issue is uncovered or to request repairs if the contract is contingent on a satisfactory report. In some cases, a home inspection is solely for the buyers’ information and can’t be used to negotiate.
The inspector will check:
The inspector won’t check some items that are unusual or inaccessible, such as:
Before the home inspector arrives, you should:
Once the inspection report has been generated, we discuss how to handle any possible issues the buyers mention. You can negotiate with the buyers, decide to fix an item, provide money for the buyers to fix it themselves or provide documentation that the problem has already been addressed. This is where my expertise is very valuable in negotiating on your behalf, and still keeping the sale moving forward in your best interest.
As you near the end of your home sale journey, you will need to pass one more test: an appraisal. I will help you gather materials and prepare for the appraiser’s visit.
An appraisal is an objective valuation of your property that serves as a safeguard for the buyer and the buyer’s lender. While the buyer pays for an appraisal, the appraiser actually works for the lender. While an appraiser may look at some of the same things as a home inspector, the result is an appraised value of your property rather than a condition report.
Appraisers use as many measurable pieces of data available to provide an accurate value of your property, including:
Appraisers include research about other properties and neighborhood values, as well as an in-person visit for their evaluation of your home.
Preparing for an appraisal is similar to prepping for an inspection. You should:
An appraisal could require a renegotiation if the property value comes in lower than the sales price. The appraised value dictates the maximum amount the lender will allow the buyers to borrow, minus their down payment. Depending on how the contract was written, if the appraisal is low, you can:
I thoroughly advise you on your options in the context of the contract and market conditions
Closing on real estate usually takes place 4-6 weeks after you sign a contract. On closing day, you’ll receive payment from the buyer and sign the paperwork required to complete the sale and transfer ownership. This paperwork process typically takes an hour or two. Once all parties sign the paperwork, your title company will wire the net proceeds of the sale to your bank account, and it’ll be time to celebrate officially selling your home!
As your closing nears, you should:
In a word: Paperwork! Allot a few hours for your closing. Bring to the closing:
You’ll be signing numerous documents, including a repeat of the documents you signed when you applied for your loan. The most important documents you’ll sign are:
After your closing:
Congratulations! You’ve got the keys to your new home! I am always here as your Realtor for Life and here for any recommendations and services.
Your questions are met with personalized expertise, and Suzy Jolley Homes' approach to connection opens doors to a seamless real estate experience. Start your journey by initiating a conversation today.